Modupe Oloruntoba

I write content for and about African fashion, beauty & the creative industries

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African Fashion Weekly newsletter

An on the ground conversation about Africa's fashion industries.

Work

Thebe Magugu Is One to Watch | InStyle

South African designer THEBE MAGUGU is in the vanguard of truly global style

Consulting & copy | EFI Designer Accelerator

I've supported the last 2 cohorts of the Ethical Fashion Initiative's designer accelerator with brand communication consulting as well as brand promotion and e-commerce copy development for the collections they developed in the accelerator.

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FAK'UGESI Festival 2021 | Tshimologong Precinct

Concept & copy development with Head Curator dillion s. phiri; panel host for Women in Gaming & Gaming in Africa.

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Jidenna: On the Highway | GQ South Africa

A cover story for the May/June 2020 music issue, exploring Jidenna's Pan-African agenda and the influences of his upcoming album.

Fashion & Sustainability | Twyg

A column on how fashion interacts with sustainability issues, from the industry perspective

Blog & Newsletter | Suki Suki (2021)

Conceptualised & published the #Shelflife and Beyond The Bottle series' for beauty brand Suki Suki

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The State Of Cultural Appropriation | Vogue Arabia

As the misuse of cultural elements continues, so does the conversation. Vogue Arabia investigates cultural appropriation and what needs to change.

Sweet & Sour | LOOKBOOK Studio

Lady Skollie chats to Modupe Oloruntoba about oxymoronic art, her next show and bright sparks in the dark

Candelabra | LOOKBOOK Studio

LOOKBOOK took to the coast to place Jan Ernst’s ocean floor forms in their natural habitat

All eyes | LOOKBOOK Studio

Perspective from makers, designers and artists from around the country, continent and globe who have tapped into the symbolism of the eye as insight, wisdom, protective oversight and enlightenment.

Black & POC-owned sustainability business index

Discover planet and people-friendly businesses to shop with – in South Africa and around the continent.

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Long Live Enthusiasm | Best Blog

It’s a little nuts to be talking about enthusiasm at the start of a national lockdown, I know. But that's exactly why we should.

Press

The New Model for Media - MashStartup Podcast

Discussing the changing media landscape with Mashudu Modau

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Fashion, Society & Culture - In My 20s Podcast

Discussing life, career and developments in fashion with Rutendo Nyamuda

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Fluency vs Point of View - En Route podcast

Discussing life and career with Ayanda Charlie

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People: Modupe Oloruntoba - CNSCS

Discussing personal & professional style & sustainability journeys with CNSCS' Masego & Stella

Meet the writers - Best Blog

We chatted to writer + Best Lover Modupe Oloruntoba about herself, the things she does to keep sane + the songs she listens to while hosting a kitchen dance party

A Day in the Work Life – Grow with Kachi

Expansive work day diary from some of my time as a contract copywriter

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